CleanPixel Guide to Checking Campaign Stats on MailChimp
Link to Video
https://www.loom.com/share/b61579bb54f34a65a8a5c1a2f2b39403
Objective
To effectively check the statistics of campaigns running on MailChimp to analyze performance and gain insights on customer engagement.
Key Steps
- Navigate to the “All Campaigns” section on MailChimp.
- Scroll down to view the list of campaigns, noting the status of each (draft or sent).
- For sent campaigns, click on the campaign to view statistics such as open rates and clicks.
- Open the campaign and click on “View Reports” for more detailed insights.
- Analyze metrics such as bounce rate, open rate, total clicks, and specific link clicks.
- Utilize the data to understand customer interest and engagement with your content or services.
Cautionary Notes
- Ensure you are only viewing statistics of campaigns that have been sent out, not drafts.
- Be cautious when clicking on specific links to avoid accidental actions.
Tips for Efficiency
- Regularly check campaign statistics to track performance trends.
- Use the insights gained to optimize future campaigns for better engagement.
- Take note of specific customer interactions to tailor content accordingly.